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Overview
During my 3 years of university studies, I had the opportunity to do UX design and UX research for business clients in The Hague.​
I'm showing 4 case studies for local clients in The Hague, Netherlands on which I have worked either on my own or in a team.
Hallmark Netherlands (Hallmark Cards) wanted a proposal on a new product experience. Goal was to create a tailored gift-giving experience that can be applied by the company in order to attract the target audience of digital natives.
Deliverables: product design of a physical interactive card, hi-fi prototype of the web gift-giving and onboarding experience, design pitch and proposal
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The municipality of The Hague together with campus research group 'Civic Technology' wanted to improve local participation in the policy-making in community centers in the city.
For the goal, this project had to give a proposal of how to redesign the inner nad outer space of the community center and what new services should look like in order to stimulate local policy-making.
Deliverables: 3d moderl of redesigned space, proposal video, research report and proposal
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With this project I was working for the "Mission Zero" Center of Expertise at The Hague University of Applied Sciences.
I was helping their "Future-proof Living Lab" research project as they needed to organize more efficient co-creation sessions with their partners. The design problem was to create a new methodology for online work. The importance of the online aspect was accelerated with the global COVID pandemic and the need for engaging online group work presence.
Deliverables: Research report, design report, high-fidelity prototype, design rationale, project proposal
The goal was to create new functionality for the educational platform Xdemia. The client wanted "something new" to attract students and teachers. Conducting ethnographic research between teachers as a target user group and designing a personal assistant functionality based on their specific needs.
Deliverables: Research report, design report, handout with project proposal, hi-fi prototype